The IAEE Art of the Show Competition judges event marketing activities for trade shows and related ancillary functions across the following categories:

• Attendee/Booth Interaction
• Attendance Promotion Brochure
• Attendance Promotion Campaign
• Convention Center Promotion (size categories do not apply)
• Email Promotion Campaign
• Exhibit Sales Brochure/Prospectus
• Most Innovative Use of Technology
• Print Advertising Campaign
• Show Brand Design/Development
• Show Daily
• Show Promotion Website
• Signage/Decor
• Social Media Campaign
• Sponsorship Program

Each category is divided into the following three show sizes except where noted:

• Under 75, 000 net square feet
• 75,001 – 200,000 net square feet
• Over 200,001 net square feet

Winners will be determined for each category/size category. A “Best of Show” winner will then be selected from the category winners.

Eligibility:

The show, or the marketing activity for the show, must have taken place between 1 September 2019 and 30 October 2020. If the show takes place in a series of years (example: every other year or every x number of years), it is eligible as long as the marketing activity for the show, or the show itself, occurred within the above stated date range.

Submission Fees:

IAEE Member:

Earlybird Entry Fee (submit by 15 September 2020) = $99 each
Regular Entry Fee (submit by 30 October 2020): $125 each

Non Member:

Earlybird Entry Fee (submit by 15 September 2020) = $150 each
Regular Entry Fee (submit by 30 October 2020): $200 each

QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.